Concept project · 04MELTDF&B2025

A milkshake brand built to be
scrolled, shared, and ordered from.

A milkshake brand concept built to be photographed before it's tasted — and ordered before you've finished scrolling.

MELTD milkshake brand website homepage
Status
Concept
Year
2025
Disciplines
Website · Brand
01

Overview

MELTD is a milkshake brand concept built around bold flavours and a visual identity that makes people want to take a photo before they take a sip.

02

Challenge

The brief was simple — build a website that feels as good as the product tastes. Something that makes you want to order before you've finished scrolling.

03

Solution

We built a product-first site that leads with visuals, keeps copy minimal, and makes the path from “I want this” to “I've ordered it” as short as possible. Fast, mobile-first, designed for a generation that decides in three seconds whether something is worth their attention.

01

Product-first design

Leads with visuals and keeps copy minimal — built to be scrolled and shared.

02

A short path to order

From “I want this” to “I've ordered it” in as few steps as possible.

03

Fast and mobile-first

Designed for a generation that decides in three seconds whether something is worth their attention.

What this means for you

If you're in food, retail, or any product business — your website is your shopfront. We build ones people actually want to spend time on.

04

Systems built

What we built and handed over for the team to run on their own.

  • /01Product-first website

    Visual-led layout with minimal, punchy copy.

  • /02Order flow

    Shortest possible path from interest to order.

  • /03Mobile-first build

    Fast, responsive, designed for quick decisions.

05The live site

The work, live in the world.

MELTD milkshake brand website homepage
Concept ↗