Concept project · 04MELTDF&B2025

A milkshake brand built to be
scrolled, shared, and ordered from.

A milkshake brand concept built to be photographed before it's tasted — and ordered before you've finished scrolling.

MELTD milkshake brand website homepage
Status
Concept
Year
2025
Disciplines
Website · Brand
01

Overview

MELTD is a milkshake brand concept built around bold flavours and a visual identity that makes people want to take a photo before they take a sip.

02

Challenge

The brief was simple — build a website that feels as good as the product tastes. Something that makes you want to order before you've finished scrolling.

03

Solution

We built a product-first site that leads with visuals, keeps copy minimal, and makes the path from “I want this” to “I've ordered it” as short as possible. Fast, mobile-first, designed for a generation that decides in three seconds whether something is worth their attention.

01

Product-first design

Leads with visuals and keeps copy minimal — built to be scrolled and shared.

02

A short path to order

From “I want this” to “I've ordered it” in as few steps as possible.

03

Fast and mobile-first

Designed for a generation that decides in three seconds whether something is worth their attention.

What this means for you

If you're in food, retail, or any product business — your website is your shopfront. We build ones people actually want to spend time on.

04

Systems built

The artifacts shipped during this engagement — designed, engineered and handed over to the team to operate.

  • /01Product-first website

    Visual-led layout with minimal, punchy copy.

  • /02Order flow

    Shortest possible path from interest to order.

  • /03Mobile-first build

    Fast, responsive, designed for quick decisions.

05The live site

The work, live in the world.

MELTD milkshake brand website homepage
Concept ↗